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Growth

Predictive Growth Engine

Algorithmic Ad Optimization

ROAS Increase

112%

CAC Reduction

28%

The Challenge

The startup was struggling to attribute ROI across Meta, Google, and LinkedIn, leading to a 30% waste in ad spend on underperforming segments.

The Solution

Built a custom attribution dashboard that pulls server-side event data from Segment and pushes optimized budget allocations back to ad APIs every 4 hours using a basic Bayesian model.

ROAS increased from 2.4x to 5.1x in 90 days
Customer Acquisition Cost (CAC) dropped by 28%
Automated budget shifting saved 15 hours of manual analysis per week

Technical Stack

PythonSegmentBigQueryLookerMeta/Google Ads APIs

Security Verification

SOC2 COMPLIANT ARCHITECTURE
EDGE-OPTIMIZED DEPLOYMENT
Request Full Schematic

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